The Boy and I recently moved to a new place on the east side of Austin that’s just east of the main downtown area. Coincidentally, we moved in two weeks before South by Southwest, or simply ‘South By’ to locals, arguably the biggest and hippest music festival in the United States, and also one of the largest gatherings of hipsters and ‘I’m-so-hip-you-can’t-call-me-a-hipster’-s known to man. This of course meant more crowds, more noise, horrendous traffic… and some absolutely killer people-watching.

As I’m terminally un-hip when it comes to most things the kids are doing these days, especially when it comes to music, most of the appeal of SXSW is largely lost on me. However, I’ve been keeping my ear to the ground from local sources on SXSW street style in particular. The Austin Chronicle always covers the deets on parties and events (including swoon-worthy red carpet looks) at the annual festival. The AC style columnist has also done a good job of style-spotting and capturing what the kids are wearing. Itching to get out and about (and, okay, craving some treats from my favorite SoCo spot), I stopped by the Co-Star/Archive Vintage event on Thursday afternoon. Shoppers were treated to vodka lemonades, live music, and an in-store pop-up shop from Austin favorite Hatbox.

As far as South By outfit-scoping is concerned… well, I could have snapped and posted shots of all the silly clothing on the hordes of 19-year-olds I laid eyes on, but there just aren’t enough memory cards in the world to store it all. I did see a lot of gold lamé pants, high-waisted jorts, bizarre hairstyles, and more infinity scarves than one could shake a stick at. The South By South-WORST. (Hah.) So until next year, ATXers and out-of-towners: go forth, be stylish, and always use lamé sparingly.